A voiceover is born from an idea - whether it is a catchy commercial, a promotional video, an on-hold message, or a dramatic story. Let us assume for a moment that it’s a promotional video. The entity interested in the production of the promotional video conveys their idea to a writer. Once the relevant text has been written, whether by the entity itself or by a professional copywriter, the text is sent to the voice talent who will then record a suitable voiceover.
Up to this point, everything’s clear, but try to think what happens if a voice talent receives the following sentence to record: "Our company located in Rishon Lezion includes over five hundred professional employees and specializes in providing solutions for our many clients in Israel and around the world." Try reading this sentence out loud. Can you do it in one breath? If so, congratulations to your diaphragm, but it is likely that you had to take a small breath while reading.
The above sentence (a completely made-up sentence) contains 27 words, which is quite a bit for an average person to read. This is an excellent example of the dilemma voice talents are occasionally confronted with: The entity requesting the voiceover wants to include as much information as possible in a single sentence, but they forgets that a person has to read it perfectly. In other words, the provided text is not written well for voiceover.
Three useful methods:
Written by Itzik Zayat
Translated by Voxxers